Module 4: Empower your workforce with Microsoft 365 Copilot: Marketing Use Case

This module enables students to perform a series of Use Case exercises that build their Microsoft 365 Copilot skills in Marketing-related business scenarios.

For the full course, including all modules, follow this learning pathway: https://ace.co.nz/MS4004.

Anyone working in Marketing.

There are no prerequisites for this course; however, it is highly recommended that you have a Copilot license, as this session will be hands-on.

By the end of this module, you should be able to:

• Use Microsoft 365 Copilot Chat to analyze market trends in the U.S. toy market, provide sales forecasts, and identify new sales opportunities.
• Use Microsoft 365 Copilot in Loop to generate marketing campaign ideas for your new product line of outdoor toys.
• Use Microsoft 365 Copilot in Word to consolidate three product marketing reports into a single Market Analysis report and then make further customizations.
• Use Microsoft 365 Copilot in Excel to analyze the market trends that are captured in a spreadsheet for a new beverage product.

• Introduction
• Exercise: Conduct market analysis using Microsoft 365 Copilot Chat
• Exercise: Brainstorm marketing campaign ideas using Microsoft 365 Copilot in Loop
• Exercise: Analyze a market trend spreadsheet using Microsoft 365 Copilot in Excel
• Exercise: Consolidate multiple marketing reports using Microsoft 365 Copilot in Word
• Knowledge check
• Summary